Pricing
One change-out pays for the whole year.
Month to month. Your first email is free, and you see it before you pay a dime. Cancel by replying to any email.
Pick a ticket
Everything in Ticket B for $99/month
Locked for your first 6 months, then $299. In return, you let me share your results, with your OK on every word.
Monthly email
Stay remembered, every month.
Billed monthly. Cancel anytime. Or get a free email first.
- 1 customer email a month
- Written, designed and sent for you
- You OK every one
Email + tune-up push
Fill the slow weeks with booked tune-ups.
Billed monthly. Cancel anytime. Or get a free email first.
- The monthly customer email
- Plus 1 special-offer email: tune-ups, plan sign-ups
- Monthly report: opens and clicks
- You OK every one
The full crew
For shops with a big customer list.
Billed monthly. Cancel anytime. Or get a free email first.
- Everything in Ticket B
- A review request after every job
- A “we miss you” email to customers you haven't seen in a year
Online checkout is opening shortly. To start today, email me at [email protected].
Run your own numbers
Will it pay for itself?
Move the sliders to match your shop. This is an estimate to help you think, not a promise. Every shop is different.
One tune-up that turns into a repair or a new system can change this math a lot. The founding price is $99 for 6 months, then $299.
Compared to what you're doing now
Where else that money could go.
| Pilot Light | Email software, do it yourself | Full marketing agency | Buying leads | |
|---|---|---|---|---|
| Who writes it | I do, in your voice | You, at night | Their team | Nobody. You call strangers. |
| Who it reaches | Your own past customers | Your own past customers | Usually new people | Strangers, often shared with other shops |
| Contract | None | Usually none | Often a long-term contract | Varies |
| Your time | 5 minutes a month | Hours a month | Meetings and reports | Chasing every lead |
| Try it first | First email free | Free trial of the software | Rarely | No |
General comparison. Agency and lead terms vary by company.
Money questions
Straight answers on price.
Is the first one really free?
Yes. I write it, you read it. If you like it, it goes out and you pick a plan. If not, you owe nothing.
How do I pay?
Card, through Stripe's secure checkout. You get a receipt by email every month.
Am I locked in?
No contract. Reply “cancel” to any email and you're done.
Is there a cheaper way in?
Yes, for now. The first 5 shops get Ticket B for $99 a month, locked for 6 months, then $299. In return I can share your results, with your OK on every word.
Which plan should I start on?
I'd start on Ticket B. The extra email lets us push tune-ups and plan sign-ups in the slow months, when you need the work most. You can switch any month.
Does the price include the email software?
Your sending account stays in your name. Many shops already have one. If you need one, I'll set it up on a free or low-cost plan and tell you the cost up front.
Will it pay for itself?
I can't promise calls. What I can tell you: if one past customer books a tune-up that turns into a repair or a new system, the year's covered. You'll see the numbers every month and decide.
Your first one's free
Let's get your name back in front of your customers.
Tell me your shop name. I'll write your next customer email and send it over. If you like it, it goes out. If not, no hard feelings.
Want your first email out before Thanksgiving? Send your shop name by November 20.
- 1Fill in the short form. Takes 20 seconds.
- 2Read your draft on your phone within 3 business days.
- 3Say OK and it goes out from your own account.